Preferences of Serbian consumers towards different pepper fruits

Abstract

Pepper (Capsicum annuum L.) is one of the major vegetable species in the world. In Balkan cuisines, as well as in Serbia, pepper has a very diverse use. Knowledge about consumer preferences is of great importance for a breeding process as well as in the market-orientated production. Because of the lack of information about consumer preferences towards pepper types, in the Serbian market, the present research was conducted. Four hundred and two participants, classified into groups, according to gender, age and education, answered the survey questions. According to this research, the most preferred pepper type in Serbia is kapia, while the bell pepper is the second chosen type. Also, it was revealed that the most favourite colour of pepper fruit is red. There is a tendency for higher importance of fruit type rather than fruit colour. The highest percentage of hot pepper consumers prefers medium hot peppers. The obtained trend shows that women generally prefer less spicy pepper fruits than men.

Paprika (Capsicum annuum L.) je jedna od najznačajnijih povrtarskih vrsta u svetu. U kuhinjama balkanskih zemalja, pa i Srbije, paprika ima veoma raznovrsnu upotrebu. Poznavanje navika potrošača od velikog je značaja za proces oplemenjivanja, kao i za tržišno orijentisanu proizvodnju. Zbog nedostatka informacija o navikama potrošača, ovo istraživanje imalo je za cilј da utvrdi koja svojstva plodova potrošači paprike u Srbiji najčeće odabiraju. Anketom je obuhvaćeno četiri stotine i dva učesnika koji su svrstani u grupe prema polu, godinama starosti i obrazovanju. Dobijeni rezultati istraživanja pokazali su da je u Srbiji najpopularniji tip paprike kapija, dok je babura drugi izabrani tip, a omiljena boja ploda je crvena. Ustanovljeno je da za potrošače veći značaj ima tip ploda u odnosu na boju ploda. Najveći procenat potrošača lјute paprike preferira srednje lјute plodove. U ispitivanju ljutine, trend pokazuje da žene uglavnom vole manje lјutu papriku u odnosu na muškarce.